Traditiona l economic science is built up on ideas about these bei ngs: thoughts about how 1 Virg Ilys is a Ph.D. W e see through Th alers eyes how a new discipline starte d to emerge and also, how Thaler cont ributed to cr eating it, and we can r ead about the milestones t hat were achieved by its early repre sentatives.ĮCONS AN D HU M ANS Homo Economicus, or Ec ons are descr ibed in the bo ok as mythica l creatu res which are rarely or never see n by anybody, but are thought to be real. We see how his early ideas which were not taken ser iously at the begin ning developed over time, and sta rted to i nvade the tr aditional economic view of the world. The mai n focus of the book is to i ntroduce t he most impor tant conc eptions and ndings of behav ioral economics, but this is done f rom Thalers perspective. Thalers acade mic career and a lso the discipline of behaviora l economics. N ORTON COM PAN Y, 201 5) 1 If I had to su mmar ize my thoughts ab out this book in a few words, I would say that it is not a ty pical one but take this a s a compliment.ĭue to it s suggestive name, we mig ht assume that we would be facing a well wr itten and well-st ruct ured ha ndbook about the discipli ne of behavioral economics.Īnd what is more sur prising at rst is t hat it is a memoir about Richard A.
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